The competition involves 32 poems by poets representing 32 different countries. All of the poems have been previously published in the magazine. There’s a poetry match every day till July 13th, and you can help pick the winner each day by voting on the website. The world cup proceeds from first round to quarterfinals etc.
This is a super fun invention, and much more relevant to my interests than the football world cup. :D If you feel like reading good poetry from international voices, go forth to The Missing Slate and vote for your favourite.